Marketing Executive – St,Ives, Cambridgeshire – £30,000 – £34,000

Benefits

  • Pulled from the full job description
  • Employee discount
  • Life insurance
  • Employee assistance programme
  • Company pension
  • Private medical insurance
  • Discounted gym membership
  • Car scheme

Coulter Elite Resourcing are hiring a hands-on Email Marketing Executive.
This role is a key part of our revenue-driving CRM team. You’ll write copy, design visuals (images and layouts), and build the emails that power our customer communications. You’ll be the in-house guardian of email best practices, ensuring campaigns are on-brand, current, compliant, accessible, and high-performing. You’ll start with email and, over time, help us expand into wider CRM channels (SMS, push, in-app).

What you’ll do…

  • Create end-to-end emails: write, design (including images/graphics), and build responsive, mobile-first campaigns; test to ensure they’re optimised for each client and device.
  • Deliver high-quality emails: produce conversion-focused campaigns with fast turnaround, scaled seamlessly across devices and channels, and delivered to tight deadlines.
  • Own best practice: stay current on deliverability, accessibility, design/coding standards, and compliance (GDPR, CAP) – and apply them.
  • Set up and send: build in Salesforce Marketing Cloud, support segmentation, dynamic content, QA, and deployment.
  • Test and optimise: plan copy/design/subject-line tests; analyse performance; iterate to improve opens, CTR, and conversion.
  • Collaborate: partner with marketing and product teams to keep messaging on-brand; contribute to templates and the design framework.
  • Report and recommend: deliver clear performance reports with insights, actions, and testing ideas.

You’ll bring…

  • 2+ years’ experience creating, designing, and building email campaigns.
  • HTML/CSS skills for responsive email coding and cross-client rendering.
  • Experience with Salesforce Marketing Cloud (or similar ESP).
  • Strong copywriting skills and a passion for concise, engaging, customer-focused content that drives action, with an understanding of behavioural triggers.
  • Understanding of personalisation, dynamic content, and segmentation.
  • Meticulous attention to detail and a proactive, self-starting approach.
  • Working knowledge of email regulations, data protection, and advertising codes.
  • Experience collating and presenting engagement reports.
  • Familiarity with basic image editing tools (e.g., Figma, Photoshop) to refine assets.

If the role of Marketing Executive is of interest to you please email or call Fraser@coulterelite.co.uk